How to evaluate your target market to mitigate risks in GTM Strategy

Identifying a target market is only the first step in developing a reliable GTM strategy. For successful execution, it is crucial to evaluate potential risks posed by changing market & competitive dynamics.

Watch this session recording and discover how to: 

• Uncover macro-trends that're shaping your industry & target market
• Anticipate disruption from your competitors and new entrants
• Predict market scenarios that’ll impact your business