The Four P’s of the Intelligence Journey

The Four P’s of Marketing are well-known.

What about applying a different set of P’s to the Intelligence Journey?

That's the purpose of his guide written by Karen Ripperger, in partnership with SCIP (Strategic & Competitive Intelligence Professionals).

By framing every intelligence project in the context of Purpose, People, Process, and Publish, competitive intelligence professionals will be able to increase their efficiency, credibility, and impact on the business.