Total Addressable Market for Competitive Intelligence Modeling

Get an exclusive access to this guide by Hewlett Packard Enterprise’s Paul Santilli, who discusses the benefits and limitations of several methodologies the author has used to identify tangible growth opportunities, including:

• Merits & challenges of top-down, bottom-up, and value-based approaches
• Best practices for “pressure testing” your TAM results and validating them with stakeholders/li>
• Common pitfalls when working with hard to define markets, or where complete and accurate data is hard to get