C-level professionals understand more than ever how critical it is to invest in intelligence to keep up with their market’s evolutions and improve organizational performance.
This has been demonstrated by a recent poll conducted by ReportLinker which reveals that if given the opportunity, 35 % of them would invest more in innovation intelligence in 2022.
Market intelligence comes next with 28%, followed by competitive intelligence (25%) and 12% confirmed they would focus their investment on sales intelligence in 2022.
Before conducting the poll, ReportLinker organised a webinar on “The state of the art of Competitive intelligence in 2022“. During the session, CI experts Luis Madureira and Clare Eggar taught participants how to :
Click here to watch the replay.
The role of intelligence teams is becoming more and more prevalent to increase company competitiveness.
More than ever, Competitive Intelligence is crucial to improve the quality of companies’ decision making.
Here are different steps to create an efficient competitive intelligence framework.
