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The key benefit is speed. We divided by two our online research time since we started using Reportlinker.
Shukran Shaffee, Knowledge Manager
Our client is the Knowledge Center of the global leader in market research and public opinion specialist, present in 90 markets over the world.
So the importance of getting the exact information from the most reliable source and understanding an industry’s background, competitive environment, challenges and upcoming trends quickly, is crucial for their team to give the best recommendations, at the right time.
We spoke with Julie Goh, Director of Knowledge Management and Shukran Shaffee, Knowledge Manager, to understand their challenges, expectations when looking for a market intelligence solution and the impact on their work process since starting using Reportlinker.
The challenges: Information overload and too much time spent on research
When asked about the challenges faced by her team of analysts and her needs as a head of Knowledge management, Julie says “my team needed to find information faster and Reportlinker allows them to focus on the right information and not waste time on irrelevant sources.”
My team needed to find information faster and Reportlinker allows them to focus on the right information and not waste time on irrelevant sources.
Julie Goh, Director of Knowledge Management
Shukran adds “We were struggling with information overload. There are too many sources and too much information out there. We needed a solution that would filter the information for us. “
The solution: a unique search platform
When asked what made Reportlinker solution stand out, he mentions:
- “Reportlinker’s unique capability to focus only on the sources that we need.
- The fact that it covers all the public domain.
- And the fact that it covers multiple industries and a wide geographical area.”
He continues “When doing a search on google, we might, for example, get as many as 1000 hits. With Reportlinker, we would probably get less than 200 results and they match and correspond to what we were looking for.”
“Also, some reports are not available on google or it would take me a lot of time to dig and find them but they are available on Reportlinker. And again, I need SOURCES that I can trust, that’s the most important thing to me.”
Julie says that her team enjoys using Reportlinker as “it eliminates the noise and the useless information so we can stay focused on the relevant, interesting information, stats and quotes.”
She recalls the first time using our Market Intelligence Platform “The first time I did a search, I was surprised as the first result was exactly what I was looking for. I didn’t need to search more. It was a very pleasant experience.”
Which features help ?
ReportLinker recently added a new type of content, the business news, which allows users to get the latest news on the sector they are doing a research on, and therefore, get additional information to understand the current problematics of the sector
Shukran says “The news filter is the feature I enjoy the most and I use it a lot.”
“I also very much enjoy the “word cloud”. The word cloud showcases the companies or players of an industry in a bigger or smaller size depending on the number of times they are mentioned in the reports, stats and news.”
“I recently did a search on the automotive industry and it allowed me to understand who were the key players in the sector in a second”
Example of the word cloud, with the the top companies mentioned when doing a research on the automotive industry in Europe.
What’s the benefit?
When discussing the impact and the value brought to the organisation Shukran as a Knowledge Manager, insists on the fact that “The key benefit is speed. We divided by 2 our online research time since we started using Reportlinker.”
What’s the extra ?
- The client relationship
Julie and Shukran were assisted and guided by Clare, our Global Business Development Manager throughout the whole process and Julie particularly enjoyed the relationship and the client support they received.
“Clare, is Fantastic, she is responsive and quick. The relationship doesn’t end at the transaction. At Reportlinker, you value the client relationship and client retention. I never have to chase your team when I have a question or I need help”.
The relationship doesn’t end at the transaction. At Reportlinker, you value the client relationship and client retention. I never have to chase your team when I have a question or I need help.
Julie Goh, Director of Knowledge Management
- The ability to participate in the product development:
Reportlinker recently developed new features to enhance our clients’ experience and improve the search capabilities. Before launching the best version of the platform, we allowed our users to participate in a beta testing of the new platform to get their feedback and make sure it responds to their needs and matches their expectations.
The research organisation was one of the participants and Julie shares “ We really appreciated participating in the Beta Testing and giving our feedback when Reportlinker was developing the new features.”
She continues “Reportlinker is very customer centric and your team is fully aware of our needs and has done the best for us.”