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Market Trends

74 % of MI & CI professionals expect their company’s CI investment to increase in 2022

December 2021
By ReportLinker

Intelligence Professionals know how crucial it is to monitor competitor's activities accurately.

This has been demonstrated by a recent poll conducted by ReportLinker which reveals that 74 % of MI & CI professionals expect their company's Competitive Intelligence investment to increase next year.

investments-competitive-intelligence-2022

In a context of data overload, companies constantly require accurate and up to date insights to strengthen their strategic decision making process.

ReportLinker therefore organized a webinar on how to "Harness new technology to improve competitive monitoring" before conducting the poll.

During the session, ReportLinker's insights experts taught participants to:

  • Identify technologies that are vital to strengthen their competitive intelligence
  • Set up a robust framework for monitoring all competitors activities
  • And establish new CI processes that drive innovation & transformation